Digital & Marketing
Digital Advertising
Run targeted admission campaigns on Google, Meta, and YouTube — with tracking from click to enrolled student.
Overview
Paid advertising works for education when campaigns are targeted, landing pages convert, and leads are tracked through to enrollment — not when budget is sprayed on generic boost posts.
We plan and run digital ad campaigns for schools and colleges across Google Search, Display, YouTube, Facebook, and Instagram. Every campaign is built around admission goals: geography, program, intake year, and parent demographics.
Our team handles setup, ongoing optimisation, and reporting — with clear connection between ad spend and enquiry volume. Combined with our website and CRM services, you get a closed loop from impression to enrolled student.
What we deliver
Concrete outputs from a typical digital advertising engagement.
- Campaign setup on Google Ads and Meta (Facebook/Instagram)
- Audience targeting by geography, age, and interest
- Landing page design or optimisation for conversions
- Conversion tracking and UTM discipline
- Weekly optimisation and monthly performance reports
- Seasonal budget pacing for admission windows
How we work
The approach that makes this engagement useful inside an institution — not a slide deck.
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Admission-focused campaigns
Search ads for "best school in [city]" and program-specific campaigns for colleges — creative and copy tested for education audiences.
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Landing page alignment
Ads point to purpose-built pages with enquiry forms, not generic homepages that lose visitors in navigation.
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Transparent reporting
Spend, impressions, clicks, enquiries, and cost per lead — reported in language your management committee understands.
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CRM handoff
Leads routed to Admission CRM or your counsellor team with source attribution so you know which campaigns convert to enrollments.
FAQ
Frequently asked questions
Same family
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Website Development
Institutional websites that convert enquiries into admissions — mobile-first, fast, and on-brand.
Next step
Discuss Digital Advertising
Tell us about your institution and goals. We’ll scope the engagement and how it fits with your software stack.