UrbanBarfi
How we optimized a WordPress-based food blog to achieve global recipe rankings and exceptional performance.
Recipes ranking 4-5th globally
100+ indexed SERPs
95% PageSpeed score
Client Overview
Indian Desserts & Recipes
Specializing in traditional and fusion recipes
Global Food Enthusiasts
Primarily from US, UK, Canada, and India
Performance & Rankings
Slow site speed and limited global visibility
Project Details
WordPress Performance Optimization
We implemented comprehensive WordPress optimizations to dramatically improve site performance:
- Server-level caching and CDN integration
- Database optimization and cleanup
- Image compression and lazy loading
- Critical CSS and deferred JavaScript loading
- Plugin audit and optimization
These optimizations resulted in a 95% PageSpeed score, significantly improving user experience and SEO rankings.
Top Performing Recipes
| Recipe Name | Global Ranking | Monthly Traffic | Conversion Rate |
|---|---|---|---|
| Authentic Gulab Jamun | 4th | 12,500+ | 8.2% |
| Kaju Katli (Cashew Fudge) | 5th | 9,800+ | 7.5% |
| Mango Kulfi | 4th | 8,200+ | 6.9% |
| Besan Ladoo | 5th | 7,400+ | 7.1% |
| Rasmalai | 6th | 6,900+ | 6.5% |
Results
Dramatic improvement in site performance, enhancing user experience and SEO rankings.
Significant increase in search engine visibility with over 100 indexed pages.
Substantial growth in organic search traffic within six months of implementation.
The transformation of my food blog has been incredible. Not only does the site load much faster, but my recipes are now ranking globally. The SEO strategy and performance optimizations have significantly increased my traffic and ad revenue.
Ritu Sharma
Founder, UrbanBarfi
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